Typography

95% of the information on the web is written language. That’s why typography plays an essential part in the presentation process.

 

Make us feel

Good typography is emotional. The choice of typeface affects how your content is understood or perceived. Based on its character, the right typeface sets the tone and voice for your text.

Make us read

Good typography is utilitarian. It allows the reader to focus on the content, not the formatting. Ideally it is not even noticed because it just makes sense to the reader.

Clear structure

By using guidelines and rules, the audience can determine the most important points of your presentation just by looking at it. This makes it easier for your audience to follow along and pay more attention.

Typography

Good typography establish a strong visual hierarchy, provide a graphic balance to your presentation, and set the overall tone. It will guide and inform your users and ensure an enjoyable user experience.

Where can I help

Typography - Website/App

Website/App

Typography - E-Book

E-Book

Typography - Newsletter

Newsletter

Typography - Presentation

Presentation

 

Let's plan a type audit
Typography must invite the reader into text, reveal the tenor and meaning of the text, clarify its structure and order and link the text with other existing elements. Robert Bringhurst