It may be something we often overlook, but typography plays an essential part in the presentation process.
Here are some reasons why it's so important:

1. Attracts and holds the attention.

Typography can convey a certain mood or feeling. The audience needs to understand what message you are trying to send and be interested in it. Having the appropriate typeface sets the tone for your presentation before you even begin.

2. It is reader friendly.

Using typefaces that are clean and easy to read are key to any presentation. If fonts are too small or cramped together, your presentation will be immediately ignored. It is fun to have a cool and complex project, but the audience should be able to easily comprehend what your presentation is saying.

3. Information hierarchy.

By using different font families, font sizes or font styles and setting the right spacing, the audience can determine the most important points of your presentation just by looking at it. This makes it easier for your audience to follow along and pay more attention to your presentation.

Good typography will establish a strong visual hierarchy, provide a graphic balance to your presentation, and set the overall tone.

It should guide and inform your users and ensure an enjoyable user experience.

Typography must invite the reader into text, reveal the tenor and meaning of the text, clarify its structure and order and link the text with other existing elements. Robert Bringhurst
95% of the information on the web is written language. Oliver Reichenstein

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