Le tailleur

Identity Design Service
“A brand is a person’s gut feeling about a product, service, or company. It’s a gut feeling because we’re all emotional, intuitive beings, despite our best efforts to be rational. It’s a person’s gut feeling, because in the end the brand is defined by individuals, not by companies, markets, or the so-called general public. It’s what they say it is.”
from the book The Brand Gap by Marty Neumeier

Steps to your identity



What's the reason your product needs to exist? What problem does it solve? Defining the needs, goals and objectives will clarify the unique attributes of your brand.



Logo is the face of your business and will attract the right people by letting them understand who you are and what you stand for.



Colors and feelings are connected. It can influence human perception and enhance effectiveness.



95% of the information on the web is written language. Finding the right typeface will invite the reader and reveal the tenor and meaning of the text.


Design System

One source of truth that ensures to have a common visual language in future communications. Perfect for start-ups who want to develop a cohesive, authentic and beautiful brand and want be able to maintain it.

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Start building the brand that best represent you and feel free to contact me, my door/email is always open.

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Currently available for freelance work.