Hi, my name is Maxime Rabot.
I'm a french Digital Designer who has been living in Berlin for 10 years.
For me, two things set apart good design from great design - innovation and usability. Innovation isn’t just about the new. It’s born from using what I have and know in fresh, imaginative ways. In short, asking questions and venturing off the beaten track. Usability is bigger than features and interaction. By exploring emotion, function and form, I can get to real grips with what makes users tick and design an experience around exactly that.
I developed an interest in Design Systems, by getting acquainted with the Atomic Design approach. Using this approach in my design work is helping me to unite product teams around a common visual language. It reduces design debt, accelerates the design process, and builds bridges between teams collaborating to bring products to life.
I also spend time working on visual identity projects. From the research phase to the design guidelines, I like diving into a specific product or company and finding out the best way to visually represent them. This knowledge allows me to make an informed choice with regards to logo conception, color choice and typeface selection.